Japan Uncut: Taito HEY

The next arcade on my list of places to see in Akihabara, we inadvertently came across Taito HEY (Hirose Entertainment Yard) about a minute after leaving Club SEGA. HEY occupies floors two through four of the 5-level Hirose Honsya building. Hirose's basement level, like Asobit City and other places in the district, was dedicated to various manga including hentai, lolicon, and dojinshi (self-published works) in the form of a store called Melonbooks. The first floor, like GiGO and Club SEGA, was dedicated to claw games and featured a sign advertising a Super Street Fighter IV Arcade Edition playtest.

The second floor is where the good stuff started, and it was here that I had what was probably my favorite arcade experience of the trip. After browsing a floor dominated by dozens upon dozens of shoot 'em ups (and playing a bit of Dogyuun myself), I noticed a small crowd of people gathered around a Japanese guy playing Terminator Salvation. A light-gun shooter, the player is armed with a customized M4A1 carbine that features force feedback, a mechanic where the player hits the bottom of the carbine's magazine to reload, and a button on the side used to shoot grenades. I watched him and the crowd for a minute or so, wondering why no one joined him on the second gun. Was it a cultural thing? Would it be considered rude for me to walk up and join him? I figured one of the benefits of being a white guy in Japan is that I can get away with such behavior, so when he died I walked up to the second gun. As he inserted another 100-yen coin, I gestured toward the weapon, my way of asking if I could join him, and he gave a nod of approval. I jumped in somewhere on the first mission (out of two total), and we ended up beating the whole game together. The game was a lot of fun, and I enjoyed the metagame of us trying to beat each other's scores. With the exception of one time, he consistently had a slightly higher score than myself. One of my favorite things to do in the game was pressing the carbine into my shoulder so I could steady it with my right hand when getting low on ammo, allowing me to immediately hit the bottom of the magazine to reload with my left. It was also a useful technique when digging through my pockets for some bills to give to my brother in exchange for more coins. It felt cool, and we must have looked as such, as the crowd around us grew to around 12 to 15 people by the time we reached the endgame (my brother was counting). I've never had a bunch of people watch me play a game like that in person before, and it made it all the more exciting.

The stranger and I made a good team, with our final scores fairly close to each other, and we parted ways after entering our initials. It's extremely doubtful, but I wonder if "CAR" is still written on the scoreboard.

I can't remember if that was the last thing I did at Taito HEY or not, but my notes end after that.

---

Here's a list of everything I saw at the arcade:

Taito HEY/Hirose Honsya Bldg.

B1

Melonbooks - manga, hentai, lolicon, dojinshi, etc.

1F

Claw Games

2F

Claw Games
Aliens Extermination
Battle Gear 4 Tuned
beatmania IIDX
Bubble Symphony
Dance Dance Revolution X2
Dogyuun
DrumMania
Dungeons & Dragons: Tower of Doom
Elevator Action: Death Parade
Gaia Attack 4
Galaxy Force
GuitarFreaks
Music GunGun!
Razing Storm
Runark (Growl)
Something I wrote that I can't read (Midnight ???? game. Might be Wangan Midnight Maximum Tune 3DX. Can't confirm.)
Space Harrier
Sunset Riders
Taiko no Tatsujin
Terminator Salvation
Tetris The Grand Master 3: Terror Instinct
Thunder Dragon 2
Top Landing
And a TON of shoot 'em ups (almost entirely on Egret II cabinets)

3F

Arcana Heart 3
BlazBlue: Continuum Shift
Fatal Fury 3: Road to the Final Victory
Guilty Gear XX Λ Core
Mobile Suit Gundam: Gundam vs. Gundam Next
A bunch of other Gundam games with weird titles
Street Fighter IV
Super Street Fighter IV Arcade Edition location testing
Tekken 6: Bloodline Rebellion
The King of Fighters '95
The King of Fighters '98
The King of Fighters 2002
The King of Fighters XIII
Vampire Savior: The Lord of Vampire

4F

Capsule Machines
Border Break
Dragon Quest: Monster Battle Road II Legends
Eternal Wheel
Football (I think it was World Club Champion Football)
Lord of Vermilion II
Kamen Rider Battle: Ganbaride
Kidō Senshi Gundam: Senjō no Kizuna
Kidou Senshi Gundam 0083 Card Builder
Sangokushi Taisen 3 War Begins
Shining Force Cross
The iDOLM@STER
World Soccer: Winning Eleven 2010 - Arcade Championship

---

A Day in Akihabara (Episode 03 - Coming Someday)
Club SEGA
Super Potato - Coming Someday
List of Episodes
Introduction to the Series

---

Japan Uncut: Inside Akihabara's SEGA GiGO Arcade

Welcome to the first entry of Japan Uncut! This series is a supplement to Japan: The Series. Videos with the "Japan Uncut" label are videos that were either too long or too shaky to include in the main series.

This video takes place on July 17th, 2010, as my brother and I explore our first Japanese arcade: Akihabara's SEGA GiGO complex. Knowing I wasn't supposed to be filming, I kept the camera at my side, resulting in the footage being very shaky. I've done everything I can to stabilize the image as much as possible, but I understand and apologize if it's not enough. I thought that some might want to see what the inside of one of these places looks like, however, so I decided to upload the video we shot in its entirety.

SEGA GiGO is a six-story complex full of arcade machines, claw games, and capsule dispensers. The first couple of floors are filled with these last two, where players can win trinkets, figurines, stuffed toys, and body pillows of various anime characters, with the music of Hatsune Miku nearly drowning out whatever sounds these machines would make. The third floor and up are where the actual arcade games began. (I have a detailed list of the machines at the bottom of this post.)

It was the third floor where I discovered Pokémon Battrio, the first Pokémon arcade game ever made. I didn't even know it existed (I had to create its wiki page on Giant Bomb) and decided to make it my first Japanese arcade game. And for my first time playing an arcade game in a language I didn't know, I didn't do too bad! I actually won a match, somehow, and it wasn't until reading about the game later that I realized just how clueless I was. It turns out there are pog-like items that you purchase separately and then position on the grids near the buttons (I was wondering what they were for...) and a bunch of other mechanics I had no hope of figuring out. It was at this machine where a nice Japanese lady walked over and made a giant 'X' symbol with her arms, politely telling us we weren't allowed to film there.

After failing Chimchar and the rest of my Pokémon squad, I decided to try one of GiGO's many claw games. A slime from Dragon Quest caught my eye, so I tried my luck, receiving five tries for 500 yen. My mom took the fun out of these games when she told me the operator of the machine simply sets how often the claw will actually grasp something, so I didn't bother wasting more money when I didn't win. 

Exiting the escalator on the fourth floor, my brother and I were greeted by eight massive P.O.D.s (panoramic optical displays),  which, after a little examining, were for Kidō Senshi Gundam: Senjō no Kizuna (Mobile Suit Gundam: Bonds of the Battlefield). Near the P.O.D.s were two "pilot terminals" in which you could watch the games being played on an LCD screen or buy game cards to save your own progress.  A bit too intimidating for me, I opted to play the Tekken 5 machine in the back (I unknowingly passed Street Fighter IV). As I sat down at the cabinet, I remembered a 2008 Giant Bombcast I heard during the Tokyo Game Show in which the crew discussed the difference in setups between Japanese and American arcades. In America (in my experiences, at least), a fighting game like Tekken 5 would be played side-by-side with your opponent on the same cabinet, with a player needing two out of three wins to be declared victor. In Japan, each player gets their own cabinet, which is placed back-to-back with their opponent's, and the winner isn't decided until a player nets three out of five wins. I prefer the Japanese way since you get your own screen, don't have to acknowledge your opponent, and get to play longer. It's like playing online, except there's no lag and way more cigarette smoke! Speaking of which, each cabinet had its own ashtray (I thought they were to hold 100 yen coins, at first). No one seemed to actually be smoking there, thankfully.

After warming up with the familiar, my brother and I headed to the fifth floor to find something a bit more... foreign. While we passed by eight Border Breaks, an interesting-looking mech-based action game that supports up to 20 players via network connectivity, we decided to skip it since it looked too complicated. The fact that there were four "GiGO Border Break Rookie Guides" laying on a table didn't encourage us. So we went up to the sixth and final floor and found another mech game called Cyber Troopers Virtual-On Force. Attracted by its 4-player setup, I played as a lolita robot against my brother and a random Japanese dude. I won the second round, but I never grasped the controls and was merely haphazardly mashing buttons and wiggling the joystick around. Eventually losing and seeing everything GiGO had to offer, my brother and I descended the complex and left.

It was nice to exit an arcade without thinking, "Man, that employee was an asshole," or "I wish that machine had actually worked." GiGO was a place full of people there to have fun and play games. It was a place with employees on each floor willing to politely assist if needed. It was clean, every machine worked as it was supposed to, and it had the latest releases. It even had a designated area to trade cards and read guide books for the more complicated games! GiGO represented what an arcade was supposed to be, something I hadn't experienced for a quite a while prior to my visit. I knew the best was yet to come, however, so my brother and I went to further explore Akihabara.

Here's a list of everything I took notes on in the arcade:

B1 - Caffe Pasta Restaurant

First Floor - Various claw games and capsule dispensers

Second Floor - More claw games: pillows with anime characters, anime figurines, slimes, stuffed Rilakkumas, etc.

Third Floor - More claw games and capsule dispensers. One Piece, Hatsune Miku: Project DIVA Arcade, World Club Champion Football, Pokémon Battrio, Dragon Quest: Monster Battle Road II Legends

Fourth Floor - Kidō Senshi Gundam: Senjō no Kizuna (8 P.O.D.s), Tekken 5, Street Fighter IV

Fifth Floor - Border Break (8), Sangokushi Taisen 3 War Begins

Sixth Floor - Cyber Troopers Virtual-On Force (12), DVS (6), MJ4 Evolution (11 - Mahjong), Shining Force Cross (8)

---

SmugMug Version
List of Episodes
Introduction to the Series

---